Tag: <span>local business</span>

Last month we talked about “reputation marketing” – the new way of protecting and then leveraging your business’ online persona to generate more prospects and profits. We have added a three minute video to that talks about our exciting new software that allows you to take charge and control of your reputation campaign directly. Watch […]

Local businesses or agents of regional or national franchises face a unique set of issues when marketing themselves locally online. Here are some of my observations of some of the peculiar challenges faced, and some of the advantages available to franchisors. 1. Restrictions on Franchisors. One of the common issues facing franchisors is a prohibition […]

In our more advanced local marketing packages, we¬†use Instagram as one of our social signals. Instagram is an Internet photo and video sharing services that actually is a social network. Users are able to take pictures and videos and automatically share those on various other social network platforms like Facebook, Twitter, Tumblr and Flickr. The […]

Football coaches say they are “self scouting” when they look at their teams with a very critical eye – as if they were opposing coaches breaking down the strength and weaknesses of their team. You can do something like that by taking a critical and realistic view how your business appears on the Internet. Let […]

1. Use posts, images and videos that are engaging. Short, succinct posts are the most well received. Photos and video get even more attention. Pictures with “faces” do better on Facebook. 2. Create conversation. Ask your audience to share their thoughts on a subject – then engage the responses … don’t ignore them! 3. Give […]

Culled from a variety of research (details below), here are persuasive facts that should motivate all local businesses to invest in their online presence. 1. 97% of consumers use the Internet when researching local products and services. 2. 140 billion local searches are expected in 2014. 3. 95% of smart phone users have looked for […]

Is you business perceived as legitimate and credible? How does the consumer determine that? In the hyper-speed marketplace of today, with legions who feel empowered by their technology, that is determined online. If your business does not have a presence online, then the modern consumer will not consider you “legit.” That may not, probably should […]

You seen it when you do a local search. A listing of local businesses and corresponding “balloons” on a map. Catches your eye, doesn’t it? Once called “Google Places” it is now called Google+Local (We won’t discuss the relationship to the Google+ social networking creation by Googledom.) Google+Local shares info with Google Maps, but they […]

You bet! Your online presence must be mobile compatible. Nearly one-third of all searches are now conducted on mobile devices, and 80 percent of mobile searches result in a purchase or positive consumer action. Your business must give you customer a seamless mobile experience. Remember, consumers are looking for pertinent details about a business on […]

Search Engine Optimization (SEO) – The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (The Oxford Dictionary) 1. Natural exposure and credibility online. Having a top “organic” ranking for your website provides wider exposure and […]