Tag: <span>inbound marketing</span>

Local businesses or agents of regional or national franchises face a unique set of issues when marketing themselves locally online. Here are some of my observations of some of the peculiar challenges faced, and some of the advantages available to franchisors. 1. Restrictions on Franchisors. One of the common issues facing franchisors is a prohibition […]

In our more advanced local marketing packages, we¬†use Instagram as one of our social signals. Instagram is an Internet photo and video sharing services that actually is a social network. Users are able to take pictures and videos and automatically share those on various other social network platforms like Facebook, Twitter, Tumblr and Flickr. The […]

Most people probably understand, at least somewhat, what reputation management is. Something bad appears on the Internet about them or their business. “Management” is an after-the-fact attempt to remove the info, bury it, or at least blunt its impact. Too often there is little that can be done to mitigate the sting of negatives online. […]

Football coaches say they are “self scouting” when they look at their teams with a very critical eye – as if they were opposing coaches breaking down the strength and weaknesses of their team. You can do something like that by taking a critical and realistic view how your business appears on the Internet. Let […]

LinkedIn can be viewed as simply “Facebook for Business People.” But it can be more, and until recently, I did not understand the platform it provided for lead generation among many other business functions. LinkedIn is big. It’s a growing network that is approaching 70 million business professionals around the world. The average household income […]

Smartphone and tablet adoption – for internet search – is growing rapidly. That your website be mobile-friendly is important. Critically important. Is yours? Originally, you had two choices. Have two websites, one a mobile (remember the “.mobi’s”). Or, have a website that would adjust to a mobile phone. Now, we have tablets and other devices. […]

Recently, the Atlanta Journal-Constitution reported on survey conducted on behalf of Bank of America on mobile phones and their owners. Forty seven percent (47%) said they wouldn’t last a day without their phones. 35% said they constantly check their phones, while 26% said they check theirs several times per day. 13% said they hardly ever […]

1. Use posts, images and videos that are engaging. Short, succinct posts are the most well received. Photos and video get even more attention. Pictures with “faces” do better on Facebook. 2. Create conversation. Ask your audience to share their thoughts on a subject – then engage the responses … don’t ignore them! 3. Give […]

Let’s first define blogging, and then breakdown down why it is important to your business. A blog, technically, is a website (or part of a website) that adds frequent updated content on a specific topic. Obviously, blogging is thus the process of creating and adding new content. Blogging is a key component of any inbound […]

Is you business perceived as legitimate and credible? How does the consumer determine that? In the hyper-speed marketplace of today, with legions who feel empowered by their technology, that is determined online. If your business does not have a presence online, then the modern consumer will not consider you “legit.” That may not, probably should […]