Search Engine Optimization (SEO) – The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (The Oxford Dictionary)
1. Natural exposure and credibility online. Having a top “organic” ranking for your website provides wider exposure and suggests a certain “worthiness” for your business.
2. A higher return on investment as more and more prospects begin their search for your goods and services on line.
3. The work done to rank well for one search engine helps in all search engines (Google, Bing, Yahoo, Ask, etc.)
4. More bang for the buck versus pay-per-click, directories (Superpages, Angie’s List, etc) and social media.