In our business we talk about ranking factors – those factors that we think Google takes into consideration in ranking websites in search engine results. Google, as a rule, does not tell us what those factors are. We are left to figure them out.
But when Google decides to issue a warning about something it will be analyzing in ranking websites, that means it is a big deal. Google began issuing these warnings in the last several weeks to owners of websites. This is a portion of the warning: “… The pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartphone users.”
Here’s the issue Google is addressing: A majority of Google searches are now being performed on smartphones, tablets, etc. Websites that are not “responsive” – that is, not built to display well on these devices – do not provide an acceptable user experience to Google. Since Google is in the business of making the searcher happy, it has adjusted its algorithm to penalize webpages that don’t adjust and display well on smartphones. Most websites being built today are responsive – their content displays in a very different but easily enjoyable format on these devices. Older websites are the ones to be careful with – although all websites should be tested.
Check your site on your phone today. Does it appear functional on your phone? If so, you are okay. If you have an older site that does not, you need to make some serious decisions. We would be happy to discuss it with you at no charge.