Is you business perceived as legitimate and credible? How does the consumer determine that?
In the hyper-speed marketplace of today, with legions who feel empowered by their technology, that is determined online. If your business does not have a presence online, then the modern consumer will not consider you “legit.”
That may not, probably should not, determine you business’ legitimacy, but it does. As shown elsewhere in this blog, the internet has become the relied upon source for making purchasing decisions. Hence, the failure to find your business intentionally presented on the Internet must mean you are not a relevant – legitimate – business in today’s world. Immediately, a prospect for your goods or services will will pass you by – actually probably never see your business – and move on to a competitor who has responded to how modern business is done.
But if you are online, does that solve your problem? If you have any online presence at all, then you must worry about what appears there – that relates to credibility. You may have demonstrated that you are “in” business, but do you present a winsome picture regarding your ability to respond to the searcher. Are you credible? Can a searcher tell if you are smart, experienced and able to meet their needs? Does your online business persona suggest trustworthiness? These decisions are being made in milliseconds. Test yourself. Do a search? Did you find your business? If you had never engaged with your business, is there anything found that would demonstrate trust and value to a searcher? If not, you have a problem.
We cannot stress enough how important it is to get this right for your business. Let us show you how.