Category: <span>Search Engine Optimization</span>

In our business we talk about ranking factors – those factors that we think Google takes into consideration in ranking websites in search engine results. Google, as a rule, does not tell us what those factors are. We are left to figure them out. But when Google decides to issue a warning about something it […]

Culled from a variety of research (details below), here are persuasive facts that should motivate all local businesses to invest in their online presence. 1. 97% of consumers use the Internet when researching local products and services. 2. 140 billion local searches are expected in 2014. 3. 95% of smart phone users have looked for […]

Search engines, like Google, have ranking algorithms that change and evolve with time. The algorithms are made up of “ranking factors” that are weighed and considered in establishing how website pages are positioned or “ranked” in search results. Although these factors are for the most part confidential, experts consistently observe and test the rankings and […]

You seen it when you do a local search. A listing of local businesses and corresponding “balloons” on a map. Catches your eye, doesn’t it? Once called “Google Places” it is now called Google+Local (We won’t discuss the relationship to the Google+ social networking creation by Googledom.) Google+Local shares info with Google Maps, but they […]

Search Engine Optimization (SEO) – The process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. (The Oxford Dictionary) 1. Natural exposure and credibility online. Having a top “organic” ranking for your website provides wider exposure and […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]