Category: Reputation Management

Last month we talked about “reputation marketing” – the new way of protecting and then leveraging your business’ online persona to generate more prospects and profits. We have added a three minute video to that talks about our exciting new software that allows you to take charge and control of your reputation campaign directly. Watch […]

Most people probably understand, at least somewhat, what reputation management is. Something bad appears on the Internet about them or their business. “Management” is an after-the-fact attempt to remove the info, bury it, or at least blunt its impact. Too often there is little that can be done to mitigate the sting of negatives online. […]

Football coaches say they are “self scouting” when they look at their teams with a very critical eye – as if they were opposing coaches breaking down the strength and weaknesses of their team. You can do something like that by taking a critical and realistic view how your business appears on the Internet. Let […]

Is you business perceived as legitimate and credible? How does the consumer determine that? In the hyper-speed marketplace of today, with legions who feel empowered by their technology, that is determined online. If your business does not have a presence online, then the modern consumer will not consider you “legit.” That may not, probably should […]

That’s what searchers online do now. They look for reviews of local businesses and professionals to get that “word of mouth” of other consumers – someone to trust. And the results are real predictable. A poorly reviewed business gets killed. It will lose all to businesses with good reviews or with no reviews at all. […]